I am currently working to understand better how much marketing data we are actually losing due to cookie consent requirements, and how much of that loss is due to the way consent is initially set up. The difficult part is that the website I'm looking at receives traffic from multiple regions. It might be that applying the strictest consent rules to all visitors could result in excessive limitations on data collection, particularly since the requirements differ from jurisdiction to jurisdiction. At the same time, however, I don't want to collect any additional GA4 or advertising data by circumventing people's consent preferences.
I'd like to know how other people are dealing with this in practice. Are you modifying your consent setup based on the visitor's location, or do you use a single global consent model because it's easier to manage? As someone who has moved to a regional strategy, did you really observe a significant improvement in the marketing data available to you, or was the difference less than you had expected?
I would like to know what you have done, especially in managing traffic across Europe, the US, and other regions. I am currently trying to work out where the balance should be between remaining compliant, respecting users' choices, and having sufficiently reliable data to make marketing decisions.
I'd like to know how other people are dealing with this in practice. Are you modifying your consent setup based on the visitor's location, or do you use a single global consent model because it's easier to manage? As someone who has moved to a regional strategy, did you really observe a significant improvement in the marketing data available to you, or was the difference less than you had expected?
I would like to know what you have done, especially in managing traffic across Europe, the US, and other regions. I am currently trying to work out where the balance should be between remaining compliant, respecting users' choices, and having sufficiently reliable data to make marketing decisions.