I recently began producing social media content for several brands operating in the mental health support, awareness, alcohol prevention, and sobriety sectors. In the first month, I obtained inspiration from Pinterest, Instagram, and Canva templates. It was okay at first, but I'm currently having trouble coming up with new ideas each day without repeating the same content.
The workload is pretty intense as well, since I have to produce three reels, three carousels, and three regular posts for each brand every day, and it's becoming exhausting to come up with ideas, work out designs, and make sure all the content feels relevant. I'm losing my inspiration and don't wish to continue with the same types of posts or copy what other people have already done.
If you are responsible for producing content for multiple brands, how do you consistently come up with new ideas? Do you follow any particular creators, use certain tools, maintain a bank of content ideas, or have a system for planning all of this? I would particularly like to get advice from those working in mental health or in related areas, such as raising awareness. What methods do you use to keep your content interesting, helpful, and sensitive to the subject without becoming exhausted?
It would be great to get some practical advice since I'm really stuck at the moment.
The workload is pretty intense as well, since I have to produce three reels, three carousels, and three regular posts for each brand every day, and it's becoming exhausting to come up with ideas, work out designs, and make sure all the content feels relevant. I'm losing my inspiration and don't wish to continue with the same types of posts or copy what other people have already done.
If you are responsible for producing content for multiple brands, how do you consistently come up with new ideas? Do you follow any particular creators, use certain tools, maintain a bank of content ideas, or have a system for planning all of this? I would particularly like to get advice from those working in mental health or in related areas, such as raising awareness. What methods do you use to keep your content interesting, helpful, and sensitive to the subject without becoming exhausted?
It would be great to get some practical advice since I'm really stuck at the moment.